010: Brand Marketing - What VAs Need to Know
This week, Cyd is joined by Brand Identity & Strategy Expert, Jae Gibbs.
Jae has 15 years of experience creating and building global FMCG and local independent brands. She enables brand averse changemakers to create a positive change, by helping clients define their unique brand.
Jae brings a wealth of knowledge to the podcast and is here to talk with Cydelle about why brand marketing is so important, and much more than just a logo and colour palette!
What you will learn in this episode:
How to identify your ideal client community for your unique brand
Why you should know what your ideal client needs before creating your visual brand assets
Why healthy relationships will increase your business sustainability
How clarity is confidence
How creating your brand is also an opportunity to shape your business
Connect with Jae on IG @empowering_purpose or via her website, www.empoweringpurpose.co.uk
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Connect with Cydelle on IG @ThePossAbilityAcademy